Creative & Directed by Hello Shovel’s Adam Connolly, while at Visual Domain
ACY Securities
Most trading ads throw numbers at the screen and hope confidence follows.
For ACY Securities, the goal was different. Create a brand film that felt controlled, cinematic and premium using amdassador Tim Cahill to tell a story about composure, instinct and performing under pressure.
Because every trade matters.
About the project
Created for ACY Securities, this brand film launched the company’s evolving tone of voice and positioned the platform as a more premium player within the trading space.
As Lead Creative and Director, Adam developed the concept and script which positioned football as a visual language for control and decision making. The film featured floating footballs, stylised movement and abstract moments designed to reinforce confidence under pressure.
Shot in a single studio day and limited time with Tim on set, the production relied heavily on precision planning between direction and VFX to ensure every interaction would connect seamlessly in post.
The final film gave ACY Securities a more cinematic and visually distinct brand presence, moving away from traditional finance advertising and into something more stylised and purpose driven.
By building the campaign around Tim Cahill’s natural authority rather than hard-selling product features, the film connected elite sporting mindset with the psychology of trading through atmosphere, performance and visual control.
Built properly. No noise. Just confidence under pressure.
