Created for SuperCoach via Roller Agency, the brief was to develop two comedy-led commercials that captured the culture surrounding the game rather than simply explaining how the platform works.

Because nobody really cares about fantasy stats alone. The real story sits below the surface in the friendships, betrayals and completely irrational decisions that happen around the game.

The campaign focused on two painfully believable scenarios. One player refusing to select his own twin brother in his SuperCoach lineup. Another locking his mate out of the house after missing the all-important lockout deadline.

Ridiculous? Absolutely.

But anyone who’s played fantasy sport knows these conversations aren’t that far from reality.

The production leaned into heightened comedy while keeping the performances grounded enough to feel recognisable. Big reactions. Dead-serious commitment to completely unserious problems. Every frame built around timing, awkward silences and the kind of overcommitment only close mates can get away with.

Filmed across a one-day production with a full crew and cast, the visual challenge was creating a polished cinematic look while balancing both interior and exterior lighting setups throughout the day. Good comedy lives in the details. So we obsessed over them.

Because sometimes the difference between a good joke and a forgettable one is half a second and the right look across the table.